One of the most common faux pas we find when reviewing a client’s SM is shocking in its simplicity. It goes something like this:
Lovely, on-brand photo, check! Fun and entertaining caption, check! Relevant hashtags added, check! Throughout the busy work day, you hear chime after delightful chime as your phone lights up with notifications - likes and comments galore – YAY!
This same ritual occurs for several days until the notifications become fewer and far between, while comments disappear altogether.
Why the crickets?
Because someone forgot that using social media means you need to actually be social!
Get a comment? Wonderful! Now treat it EXACTLY as you would if a customer had walked in to your brick & mortar store - respond! You would never in a million years stare blankly back at a client or customer in real life, right? Build your online community the same way you’ve cultivated your loyal following IRL.
Here’s a handy list of quick tips to keep in mind: