Imagine this: it's the week before hordes of people descend upon your house for the holidays (or any special occasion for that matter), and you decide in a frenzied "driving-to-Home-Depot-as-we-speak" kind of urgency, that you need new carpet or a fresh coat of paint on the entire main floor?
We can't be the only ones…right?
If you think about it, most of us live in our homes 365 days a year. We look at the same walls, the same floors, the same hole in the ceiling - that we'll eventually get to fixing - every single day. Some of it becomes white noise. We're so used to looking at it that we don't even see it anymore. Life is busy, so we prioritize what we feel is most important, and everything else will just have to wait. So despite not totally being in love with the mauve and puce floral wallpaper in the dining room, you can live with it for a while, and it falls into a black abyss we all know as the "I'll get to it eventually" category.
And you know what? The same holds true for your website.
We all know it's super important to have one, and often times your website is your customer's first point of contact with your biz (thank you Google). You might even consider it your online "home." But like those four walls we look at 24/7, it's easy to set it and forget it. When we ask the question: are you updating the content on your website regularly? Many business owners give us the deer in headlights look followed by, "well, I have a website, isn't that enough?" Short answer: no.
A successful website is one that never falls into the "I'll get to it eventually" category. Renovations don’t have to be overwhelming, or all-encompassing. Even minor changes can create a huge impact.
We'll make it easy by giving you three easy tips to consider:
1. Spruce up your copy, and add some snazzy new images. Own a magic shop? Load a video demonstrating a new card trick. The point is, these are all ways to provide relevant, attention-grabbing information to new and returning visitors.
2. Keep up with your business's blog. If you haven't posted since 2009, you're missing out on a valuable opportunity to speak to your customer. You’re an authority in your field, sharing your knowledge and experiences in blog posts is a great way to build trust. Stuck for what to write about? Try answering a question frequently asked by your customers!
3. Are your social media accounts connected to your website? When website visitors can see your activity on various social channels via a live stream on your site, you are creating yet another opportunity to establish your biz as the authority in your field, gain followers, and convert those customers.