My mama told me, you’d better shop around…
Captain and Tenille had it right back in the *cough* seventies, and the concept of shopping around is still super relevant, much like Tenille's ginormous feather-trimmed sleeves. (For the full diddy, click the pic...we know you want to.) BUT how we do it has changed considerably. It used to be that we'd have to get in the car and drive from store to store to compare brands and products. These days the power to shop around fits right in the palm of our hand!
According to LinkedIn Marketing, the average decision maker reads ten pieces of content before finalizing their purchase and 57% are researching from a mobile device.
Mobile devices are our connection, our community window, and our go-to research tool - we can be educated, updated and inspired in less time than it takes to get an oil change.
And of course, we have our opinions, don’t we?
Like, comment, and follow. We eagerly consume content, but the reality is - impressions count. Brands and consumers have never been as closely connected as they are today. Posts have to speak to us, and our particular needs as consumers or we scroll right by. Words and images must hit just the right chord get an "oOOooOoh, I love it!" reaction (as well as a double-tap on that killer post).
Cultivating our attention has never been so competitive or so vital to small business, and yet there's this...
The focus of marketing on social media should not be about selling alone, but about ensuring your customers happiness and loyalty. Engagement is crucial to developing strong, authentic, and enduring relationships. Creating a dialogue by encouraging feedback and responding to customer needs makes for a powerful online community.
Have you found yourself thinking...
∙Social Media is too confusing.
∙I don’t see the value – is it really worth the effort?
∙I get frustrated trying to connect to my customer – how do I get them excited about my product?
∙I just don’t have the time to figure it all out!”
Don't sweat it, you're not alone!
In January 2018, Instagram once again changed its algorithms. Just when you think you’ve solved a piece of the social media puzzle, the rules of the game seem to change, change often, and with lightning speed.
Whether your social media puzzle has never been opened, has been pitched back in the box and left to collect dust on the top shelf of your closet, or even occasionally gets a piece added - Mama Media is here to find creative solutions to complete the picture.
To know you is to know your business. And the better we understand your brand, the more effectively we can connect its unique voice to your target customer.
Book a Complimentary Consultation today and remember - whether or not you are using social media, your customers certainly are, and they are searching for you.
Let’s get creativity all up in your business!